User Research
The project involves conducting both primary and secondary research to comprehend diverse user types, motivations, and challenges within the chosen category. A survey is crafted to glean insights from real users actively engaged with the chosen app category, aiming to identify distinct user types and their experiences. The subsequent competitor analysis & secondary research focused on selecting two key user types to develop detailed personas & create empathy maps.
While I faced some challenges with the survey portion of the project, these provided valuable learning opportunities, and I now have a clear strategy for improving my approach in future iterations. I found particular success in creating user personas and empathy maps, which allowed me to deeply understand user behavior and needs. To ensure authenticity, I collaborated with my older sister and her teenage son—real users whose perspectives I could not have fully anticipated on my own. This experience offered meaningful insights into generational differences in music streaming habits and enriched the overall user research process.
User Experience Design and Engineering
This project deals with creating sitemaps, IAs, and user flows for web. The task was to craft a unique user experience for a new travel site. Detailed Information Architectures and user flows for the web platform were developed, after careful analysis of existing industry leaders' sitemaps. This project familiarized learners with research of competitors' sitemaps as well as clear, structured thinking for IAs and user flows across web.
I created a sitemap for Trivago. As you can see, to book a room, you are linked to an external site. I found this experience to be clunky and confusing as a potential consumer.
Information Architecture
This is the user flow experience, easy and pleasant.
Client
New music app
Year
05/2025
For the new travel site, I made a sitemap more streamlined and efficient. Booking a room is integrated within the site so there are no external links.