User Research
The project involves conducting both primary and secondary research to comprehend diverse user types, motivations, and challenges within the chosen category. A survey is crafted to glean insights from real users actively engaged with the chosen app category, aiming to identify distinct user types and their experiences. The subsequent competitor analysis & secondary research focused on selecting two key user types to develop detailed personas & create empathy maps.
While I faced some challenges with the survey portion of the project, these provided valuable learning opportunities, and I now have a clear strategy for improving my approach in future iterations. I found particular success in creating user personas and empathy maps, which allowed me to deeply understand user behavior and needs. To ensure authenticity, I collaborated with my older sister and her teenage son—real users whose perspectives I could not have fully anticipated on my own. This experience offered meaningful insights into generational differences in music streaming habits and enriched the overall user research process.
Client
New music app
Year
05/2025
